About Parakno Farm

Our Journey, Vision, and Governance.


Parakno Farm is a culinary agro-industry business based in Padang, West Sumatra, established in 2021. Born out of economic resilience during the pandemic, we saw an opportunity in the surplus of our family's dragon fruit harvests. Faced with the short shelf life of fresh fruit, we innovated to create high-value, long-lasting processed derivatives.

Seeing the massive potential of harvests that often went unconsumed while fresh, we pioneered downstream innovation (hilirisasi) to process red dragon fruit into high-economic value, long-lasting products, with our signature Red Dragon Fruit Spread as our flagship product.

Vision

To become Indonesia's leading research-based, environmentally friendly (Zero Waste), and globally competitive dragon fruit agro-industry and healthy food company.

Mission

  • Research-based Downstream Innovation.
  • Quality Assurance & Healthy Lifestyle.
  • Human Resource Empowerment & Academic Collaboration.
  • Market Expansion & Strategic Synergy (Scale-Up & Export Readiness).
  • Local Economic Education & Empowerment.
Dragon Fruit Farm

Management Governance Cycle

Integrating internal professional teams with academic mentors and industry practitioners for operational excellence.

01

Core Executive

Leadership & professional internal team driving strategy and growth.

02

Academic R&D

Collaboration with universities & magang talent for cutting-edge research.

03

SOP & Quality

Strict Standard Operational Procedures and Quality Governance control.

04

Expert Mentor

Advisory board of facilitators and industry practitioners guiding the team.